Creating and Distributing Via Social Media Wikinomics This theory was developed by Tapscott and Williams in 2006 Wikinomis - The theory and practice of mass collaboration using electronic communications and how relationships between businesses and markets has changed as a result How Mass Collaborations Changes Everything Translated into more than 20 languages and named one of the best business books of 2007 by reviewers around the woes, Wikinomics has become essential reason for business people everywhere In the last few years, traditional collaborations - in a meeting room, a conference call, even a convention centre - has been superseded (replaced) by collaborations on an astronomical scale Today, encyclopaedias, jetliners, operating systems, and many other items are being created by teams numbering in the thousands or even millions While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can use collective ...