Unit 6

  Section B - Planning and Managing a Social Media Campaign Section B Worth 30 marks out of a possible 60 Spend around 45 minutes on this section, as that represents half the available exam time Target Audience - Content - Deadlines - Milestones Checklist Target audience Content Social media channels Blended synergy - how you are working with other companies Milestones and Timelines Personnel Legal and ethical indues Feedback from audiences Mention personnel needed  Make it creative!!! Think about features and functions Gain mass exposure for a product - in charge of marketing a product Aims, Purposes and Targets of Social Media Campaigns Target Audience Due consideration must be given to what the product is, what the aims are, and who the Target Audience is One of the first aspects of this is whether you are targeting a mass or niche audience Subcultures Linked to the idea of niche audiences is that of subculture Youth subcultures are especi...

Section A practice questions Unit 6 is out of 60 marks - An hour and a half Section A is worth 30 marks Section B is worth 30 marks The final question in Section A is always more than 2 marks - usually 4,6 or 8 Command verbs Identify Explain Compare Describe Develop Typical Questions Identify three social media channels that professional photographers can use to share digital photographs [3] What is the command verb - Identify What is the question asking me - For three social media channels Do I know three social media channels that are appropriate to the question DON’T USE FACEBOOK Instagram Twitter Pinterest Flickr Explain one way that social media channels can be used to distribute audio-visual media content [3] What is the command verb - Explain What is the question asking me - For one social media channel 1 mark = Correct social media channel 2 marks = Explanation and expansion  YouTube is a social media channel which can be used for distribution of audio-visual me...