Project Development

Project Development

Ideas generation and collaborative projects

Slack is a channel-based messaging platform. With Slack, people can work together more effectively, connect all their software tools and segues and find the information that they need to do their best work - all within a secure environment

Crowdfunding

Is funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the internet

Crowdsourcing

Involves seeking knowledge or goods, or services from a large body of people. These people submit their ideas in response to online requests made either through social media, smartphone apps, or dedicated crowdsourcing platforms

Case Study: Sheffield Soup

An example of a ‘grassroots’ project - a project produced by amateurs, increasingly distributed by social media

How does it work?

1. Individuals pay £5 to attend a scheduled event
2. They receive a bowl of soup to eat while they listen to a series of pitchers
3. All funding generated at the door goes to the award winning pitch so that they projects can’t be developed and realised

• The founder, Pennie Raven, initially floated her ideas on Twitter to get the project started

Veronica Mars

After the series’ cancellation in 2007, Thomas wrote a feature film script, continuing the story. However, Warner Bros declined to find the project. On March 13, 2013, Thomas and Bell launched a fundraising campaign on kickstarted to produce the film. It attained its goal of $2 million in eleven hours, breaking several Kickstarter records, including being the largest successful film project on the website. After raising a budget of $5 million by the end of its run, principle photography started in June 2013 in Los Angeles, and concluded in sulu 2013. An additional day of shooting took place in December 2013

Evaluating Project Development tools

A number of project management tools are available that help media professionals manage projects. Email is widely used, as are basic social media sites such as twitter, but more sophisticated sites also exist - see free, some paid for

These include Redbooth, Projecturf, Apollo and Basecamp

Apollo

• Create projects and set optional due dates
• Give access to your team and clients - Only visible to you and people with access
• Starred projects - you can open these all at once - keep multiple projects open at once
• Categorise projects - can be customised and colour coded
• You can make gantt charts

Social Media Measurement and Aggregation

Finding out how many times a website has been visited, or how many times a project has been discussed on social media, is a vital tool for many media professionals

Sites such as BackTweets, Hootsuit and Mention are designed for this purpose, allowing project managers to collate trending Data on how many times a hashtag has been used or shared

Social Media Measurement and Aggregation: Key Terms

Trending - When social media measurement tools flag the most popular hashtags and fastest moving content, especially twitter

Social Media Aggregation - The process of collating the data of all your social media in one place

Social Media and Search Engine Optimisation (SEO) - A major internet marketing strategy that involves the process of affecting the visibility of a website in a search engine. May target different kinds of searches, including image and video, academic and new searches