Section B - Planning and Managing a Social Media Campaign
Section B - Planning and Managing a Social Media Campaign Section B Worth 30 marks out of a possible 60 Spend around 45 minutes on this section, as that represents half the available exam time Target Audience - Content - Deadlines - Milestones Checklist Target audience Content Social media channels Blended synergy - how you are working with other companies Milestones and Timelines Personnel Legal and ethical indues Feedback from audiences Mention personnel needed Make it creative!!! Think about features and functions Gain mass exposure for a product - in charge of marketing a product Aims, Purposes and Targets of Social Media Campaigns Target Audience Due consideration must be given to what the product is, what the aims are, and who the Target Audience is One of the first aspects of this is whether you are targeting a mass or niche audience Subcultures Linked to the idea of niche audiences is that of subculture Youth subcultures are especi...