Posts

Section B - Planning and Managing a Social Media Campaign

  Section B - Planning and Managing a Social Media Campaign Section B Worth 30 marks out of a possible 60 Spend around 45 minutes on this section, as that represents half the available exam time Target Audience - Content - Deadlines - Milestones Checklist Target audience Content Social media channels Blended synergy - how you are working with other companies Milestones and Timelines Personnel Legal and ethical indues Feedback from audiences Mention personnel needed  Make it creative!!! Think about features and functions Gain mass exposure for a product - in charge of marketing a product Aims, Purposes and Targets of Social Media Campaigns Target Audience Due consideration must be given to what the product is, what the aims are, and who the Target Audience is One of the first aspects of this is whether you are targeting a mass or niche audience Subcultures Linked to the idea of niche audiences is that of subculture Youth subcultures are especi...

Section A practice questions

Section A practice questions Unit 6 is out of 60 marks - An hour and a half Section A is worth 30 marks Section B is worth 30 marks The final question in Section A is always more than 2 marks - usually 4,6 or 8 Command verbs Identify Explain Compare Describe Develop Typical Questions Identify three social media channels that professional photographers can use to share digital photographs [3] What is the command verb - Identify What is the question asking me - For three social media channels Do I know three social media channels that are appropriate to the question DON’T USE FACEBOOK Instagram Twitter Pinterest Flickr Explain one way that social media channels can be used to distribute audio-visual media content [3] What is the command verb - Explain What is the question asking me - For one social media channel 1 mark = Correct social media channel 2 marks = Explanation and expansion  YouTube is a social media channel which can be used for distribution of audio-visual me...

Project Development

Project Development Ideas generation and collaborative projects Slack is a channel-based messaging platform. With Slack, people can work together more effectively, connect all their software tools and segues and find the information that they need to do their best work - all within a secure environment Crowdfunding Is funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the internet Crowdsourcing Involves seeking knowledge or goods, or services from a large body of people. These people submit their ideas in response to online requests made either through social media, smartphone apps, or dedicated crowdsourcing platforms Case Study: Sheffield Soup An example of a ‘grassroots’ project - a project produced by amateurs, increasingly distributed by social media How does it work? Individuals pay £5 to attend a scheduled event They receive a bowl of soup to eat while they listen to a series of pitchers All...

Regulation, Good Practice and Censorship

Image
Regulation, Good Practice and Censorship Social media: How do other governments regulate it? - Article Notes Self Governance  YouTube transparency report - gives data on its removals of inappropriate content 8.8 million videos were taken down between July and September 2019 - 93% automatically removed with machines, and 2/3 of those not receiving a single view Removed 3.3 million channels and 517 million comments YouTube employs 10,000 to monitor and remove content Facebook has more that 35,000 people working on safety and security - Took action on 30.3 million pieces of content - 98.4% found before anyone flagged it Illegal content or extremest material, the person who posted it is more at risk than the company - That may change China Sites such as Google, Twitter and WhatsApp are blocked - Have their own services Restricted access to VPN that people used to bypass the blocks Regulation There is (currently) no standard regulation or regulatory body to monitor social medi...

Negative Impacts

Image
Negative Impacts Trolling Cyber-bullying Privacy Productivity Connection Trolling/Cyber-trolling When an individual/company is persistently targeted in a negative way online, usually through social media channels The number of social media platforms available has led to a proliferation in this, as has the fact that users enjoy a degree if anonymity when posting via social media sites Case Study: Ariana Grande After she split with rapper boyfriend Mac Miller, and the latter died through a drug overdose, Grande was trolled online. As a result, she disabled her Instagram comments for a time. Cyber-bullying - When an individual is targeted online through hurtful or threatening messages, generally online Cyberbullying statistics - 2018-2021 Ipso international survey 20k interviews (March-April 2018 - 18-64 year olds US/Canada and 16-64 year olds else where) Russia and Japan, parents felt that their children weren’t victims of cyberbullying  Indian parents felt cyberbullying was appa...

Globalisation

Globalisation  The process of international integration arising from the interchange and exchange of products, ideas, politics and popular culture. Globalisation is also seen as a way that international boundaries that once existed are broken down by the advent of new technologies. Social media has contributed to this, with the way in which users of a network ca connect in an instant +/- Is globalisation and social media largely positive or negative? Make a quick list of some the some of  the relative advantages and disadvantages Advantages Disadvantages People are able to connect to anyone from anywhere in the world at fast speeds Complete strangers can get in contact with you Gives you the ability to find educational content from anywhere Gives you the ability to search for inappropriate content shared/created instantly - major concern for younger target audience Can give life opportunities (e.g. you put up a piece of art work, and someone likes i...